How Seal Bond's Partnership with ABC Supply Transformed Their Roofing Sealant Sales

Background

ABC Supply Co., Inc. is a leading wholesale distributor in the United States, specializing in roofing, siding, windows, and other interior and exterior building products. Known for its commitment to serving professional contractors and builders, ABC Supply offers high-quality materials and exceptional service through numerous locations nationwide, making it a trusted partner across the construction industry.

The Problem/Goal

Quality Issues and the Need for a True Partnership With a Sealant Supplier

ABC Supply faced significant quality issues with existing sealant suppliers, impacting the reliability and satisfaction of their professional contractor clients. To address these challenges, the Branch Managers sought a sealant manufacturer who could provide not just high-quality products, but also a partnership that would align with their market needs. 

To combat the challenges ABC was facing, our goal was to provide them with: 

• Tailored product offerings to meet specific market demands.
• Location-specific incentives to support competitive pricing and customer loyalty.
• Responsive and proactive sales representatives committed to ABC Supply’s success.
  
  

Our Solution

After learning about their needs, our team at Seal Bond was determined to help ABC Supply thrive. We developed a tailored incentive program for a select combination of products and colors that perfectly matched their business model and customer base. 

In addition to the product and incentive customization, we provided the ABC Supply team with in-person branch support, hands-on assistance, and guidance. We also participated in their regional marketing and promotional events, strengthening our partnership and ensuring alignment with ABC’s goals.

Product Selections 

To meet ABC Supply's specific needs, Seal Bond selected key products that would address their quality concerns and support their market objectives:

Seal Bond® 400 Multi-Purpose Sealant

• This universal sealant is gun-grade, non-sag, and moisture-curing purpose-built for roofing applications.
• Seak Bond 400 is a single-component product formulated to seal terminations and joints between a variety of materials.

Seal Bond® 435 Multi-Purpose Sealant

• This high-performance sealant is gun-grade, non-sag, and moisture-curing, and it has excellent adhesion to a wide range of construction surfaces.
• Seak Bond 435 is a single-component product formulated to fill or bridge large gaps between materials. It is an excellent choice for sealing voids and gaps in virtually all exterior applications.

Seal Bond® 440 Roof Tile Adhesive/Sealant

• Seal Bond 440 is built to repair concrete, clay, quarry, and slate roof tiles on new and existing roofs. Its long life expectancy reduces labor and installation costs. 
• Seal Bond 440 bonds to most building materials, producing a water and weather-resistant seal. It can withstand high-temperature roof exposure while maintaining high tensile and shear strength.

The Results

A Thriving Partnership with Impressive Growth

Seal Bond's collaboration with ABC Supply has led to a powerful partnership that has strengthened both companies' positions in the roofing sealant market.

• Top-of-the-line product quality and tailored offerings increased customer satisfaction and loyalty among ABC Supply’s professional contractors.
• We created a customized incentive program exclusively for ABC Supply Company, resulting in financial benefits and overall profitability. 
• Active participation in marketing events and in-person support fostered a deeper, more effective collaboration between the two companies.

Together, Seal Bond and ABC Supply have built a partnership to not only address their market needs, but also lay the foundation for long-term success in the competitive roofing sealant industry

Ready to Strengthen Your Business?

If your business is facing similar challenges or you’re looking for a partner who can provide tailored solutions and real value, look no further than Seal Bond. Our commitment to quality products, customized support, and collaborative partnerships can help your business flourish. 

Contact us today to see how we can work together to achieve your goals!